Difference between revisions of "Media Theory and Design 1"
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Revision as of 03:08, 21 September 2010
Section 3, Tues. 12:30 - 3:20 Instructor: A. Barbier
Contents
Introduction
Paraphrased from Making Sense of Media, Arthur Asa Berger
This class provides familiarity with important writings and concepts that explain how media works, affecting the larger culture, and subsequently our everyday lives. MTD1 focuses on the creation and analysis of the static image and study of media culture created by them.
This class gives you content and context that will inform your life as a media consumer and/or producer. This includes theory, history, sociology, physiology, and more.
Course Description/Rationale
The course examines the history and theories of media, art, and technology, and the impact upon and implications for contemporary society, culture, and aesthetics. Through discussion, lecture, and analysis, this course develops students’ abilities to connect media theory to media design and practice through textual analysis, students will develop and demonstrate analytical and critical thinking skills.
Goals and Objectives
- Understand the social and cultural implications of media
- Understand basic communication, media, cultural, and semiotic theories.
- Demonstrate the ability to critically analyze media design, both in written and verbal form, from a variety of theoretical perspectives
- Understand fundamental development concepts including goal-oriented research, idea development, analysis, process, design and production
- Understand the importance of historical and contemporary media art forms and their influence on contemporary media production.
- Understand fundamental ethical principles
Syllabus
Barbier Section 03 Syllabus T 12:30
Class Notes
Assignments
VISITING ARTIST LECTURES(2)
Attend no less than two Visiting Artist Lectures in IAM, and write a 1000 word reflection on that presentation.
INTRODUCTION
In one page, place an image of yourself, name, major in the upper right hand corner. Write one autobiographical paragraph, and another telling me how media influences and shapes your life. Include your favorite TV shows, bands, movies, web sites, and video games.
QUESTIONS ON READINGS There are numerous readings throughout the semester. Each week submit one pithy question that demonstrates thought and critical inquiry about each reading. Broad, general questions that might relate to media in general or to any number of readings are not acceptable. Due 24 hours in advance of the class with which they are associated. For eg., week 1 has 2 readings which you are expected to read before week 2. Section 03 meets on Tues. at 12:30, so the questions for those readings are due Mon. at 12:30.
MIDTERM For the latter half of the 8th class, you will be given a midterm covering vocabulary, concepts, matching, and a written component covering applied discussion of the readings.
FINAL PROJECT:
- Research Paper:
(Abstract, Outline, Bibliography, Paper, Powerpoint/Keynote) 2500+ page paper with sources. Take a type of media (books, film, online, social media, etc.) . Consider a genre within that medium (comic adaptations, Mythology in modern film, Steampunk) and analyze ONE set of examples of particular interest to you. The paper must contain at least four external references and be cited in MLA style.
- Give a 10 minute Powerpoint Presentation.
Goals:
- to display an advanced thoughtful, systemic process to create and iterate a media artifact;
- to display an advanced understanding of basic communication, media, cultural, and semiotic theories; *to demonstrate an advanced ability to critically analyze media design from a variety of theoretical perspectives in written and verbal form;
- to demonstrate an advanced understanding of foundational development concepts including
- goal-oriented research,
- idea development,
- analysis,
- process,
- design
- production;
- to demonstrate an understanding of foundational ethical principles;
- to further connect theory and practice;
- to demonstrate an advanced understanding of the social and cultural implications of media.
Presentation: 75 points. Paper, 100 points.
Links
Week 1: Media History and Context
Week 2: Semiotics, Formal Principles
world on fire video Sarah McLachlin
