MTD1Notes WEEK 6
esse quam videri
Finish narrative –
Last 15 min. RLR
Discussion groups
Discuss and report
Ask Propp questions of RLR
Overall, what is structure of RLR?
McLuhan
Technological determinist
Or
Prescient cultural analyst?
Big ideas:
- Global Village
- Media as extensions
- Hot and cool media
- Laws of media
- Medium is the message
We are not ready to control the technology we create - Atomic Cafe [1]
What characterizes contemporary media?
- Non-linear
- Random access
- Responsive
- Visual/aural/text combo
- Instantaneous
- Omnipresent (clouds, hot spots)
- All-seeing (panopticon, surveillance)
next week mid term,
read McLuhan readings on Oasis, server: MediumIsMessage, OnMcLuhan
McLuhan power point [2]
