MTD1Notes WEEK 3
MTD1 week 3
Summary of class 2:
Authenticity in media
Does the media tell the truth (!)
No Lies - Medium (B&W, 16mm film); genre (Cinema Verite - form of documentary)
Relationship between medium, genre and its characteristics, and message
Dove/Axe One more Dove commercial parody/commentary
Metaphor - Barthes
Darmok Ch. 6 - "Shaka, when the walls fell ..."
Dirt/Earth/Nature
"Over the last decade, trucks have been transformed from a blue-collar need to a mass-market want. Luxury interiors and image marketing provide the comfort that allows consumers to make personality statements in SUVs. Public desire for these vehicles is driven by a relentless advertising campaign that promises the wonders of nature will be yours by sitting high above the ground in a SUV."[1]
"Advertisements for trucks and SUVs use natural imagery as a backdrop for their vehicles. Consumers are presented with a fantasy of power and dominance." Read more at Suite101: Car Advertising – Dominating Nature [2]
Land Rover is good for nature [3]
LR4 photos [4]
