Difference between revisions of "Andy's MTD Notes"
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==Week 2 Resources== | ==Week 2 Resources== | ||
− | # Discuss Alphabet Assignment (45 min) | + | # Discuss Alphabet Assignment (students will present their findings on non-western alphabets)(45 min) |
# Discuss Berger Chaps 1-3 (30 min) | # Discuss Berger Chaps 1-3 (30 min) | ||
+ | ## Saussure: Semiology or Semiotics | ||
+ | ###Write on screen "I went to a book sale and all I bought was a semicolon." Discuss what makes this funny? Illustrates: Saussure's assertion that language is a system of signs in which the meaning of a term is based on its relations to othr terms in the system. i.e. we would have expected to have purchased a book, not a small piece of punctuation (hey comedy is hard) | ||
+ | ### signifier: sound object image | ||
+ | ###signified: concept generated | ||
+ | ###signs are identified in terms of oppositions, uniqueness | ||
+ | ###The notion the liguistics might be useful in studying other cultural phenomena is based on two fundamental insights: | ||
+ | ####first that social and cultural phenomena are mot simply material objects or events but objects and events with meaning, and hence signs; | ||
+ | #### second that they do not have essences but are defined by a network of relations | ||
+ | ## Barthes | ||
+ | ###semiology can be applied to history, culture; | ||
+ | ###sees problems with normativity (mythmaking) | ||
+ | ###cultural feedback loop: this is the way mass media works: if a "meme" gets picked up and widely distributed, it becomes the norm (Lots of parallels with Cool Hunting) | ||
+ | ##Lakoff and Johnson | ||
+ | ###Semiology (semiotics) can have layers of meaning, impacting logic | ||
+ | ###Love is a game (metaphor); Rolls Royce = wealth (metonymy) | ||
# Watch '''''Edison's Miracle of Light'''''. Videorecording (VHS). Elevator Pictures, Inc. for the American Experience. WGBH Boston. Matthew Collins, producer/writer. John Walter, director/writer. 1995. (1 hour) | # Watch '''''Edison's Miracle of Light'''''. Videorecording (VHS). Elevator Pictures, Inc. for the American Experience. WGBH Boston. Matthew Collins, producer/writer. John Walter, director/writer. 1995. (1 hour) | ||
# Assign Project 2, McCloud 1-3 (15 min) | # Assign Project 2, McCloud 1-3 (15 min) |
Revision as of 02:19, 11 September 2008
Andy's Syllabus
My version of the syllabus has slightly changed assignments and course schedule. Andy's Syllabus
Week 1 Resources
- Go over Syllabus, introductions, Middle East postal history exhibit on I Am Columbia island, etc (1.5 hours)
- Assign: Project 1, Read Chaps 1-3 Berger (15 min)
- Field Trip: Center for Book and Paper Arts, Book and Paper Arts Triennial, Discuss artists' books as media, what is a book? (1 hour)
Week 2 Resources
- Discuss Alphabet Assignment (students will present their findings on non-western alphabets)(45 min)
- Discuss Berger Chaps 1-3 (30 min)
- Saussure: Semiology or Semiotics
- Write on screen "I went to a book sale and all I bought was a semicolon." Discuss what makes this funny? Illustrates: Saussure's assertion that language is a system of signs in which the meaning of a term is based on its relations to othr terms in the system. i.e. we would have expected to have purchased a book, not a small piece of punctuation (hey comedy is hard)
- signifier: sound object image
- signified: concept generated
- signs are identified in terms of oppositions, uniqueness
- The notion the liguistics might be useful in studying other cultural phenomena is based on two fundamental insights:
- first that social and cultural phenomena are mot simply material objects or events but objects and events with meaning, and hence signs;
- second that they do not have essences but are defined by a network of relations
- Barthes
- semiology can be applied to history, culture;
- sees problems with normativity (mythmaking)
- cultural feedback loop: this is the way mass media works: if a "meme" gets picked up and widely distributed, it becomes the norm (Lots of parallels with Cool Hunting)
- Lakoff and Johnson
- Semiology (semiotics) can have layers of meaning, impacting logic
- Love is a game (metaphor); Rolls Royce = wealth (metonymy)
- Saussure: Semiology or Semiotics
- Watch Edison's Miracle of Light. Videorecording (VHS). Elevator Pictures, Inc. for the American Experience. WGBH Boston. Matthew Collins, producer/writer. John Walter, director/writer. 1995. (1 hour)
- Assign Project 2, McCloud 1-3 (15 min)
under development
etc...