Viral Video Contest

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START! AND THE AMERICAN HEART ASSOCIATION

VIRAL VIDEO CONTEST

What: Start! is the American Heart Association’s national initiative that calls on all Americans and their employers to create a culture of physical activity and health to live longer, heart-healthier lives through walking. Start! is sponsored nationally by SUBWAY® Restaurants, Healthy Choice® and AstraZeneca and locally sponsored by Aetna and Schneider Electric.

Contest: The Metro-Chicago office is looking to help spread awareness and raise funds by distributing a viral video to sponsors, partners and the general public that encourages Chicagoans to be apart of the Start! movement – whether through donations or registering to participate in the Start! Heart Walk.

Guidelines: We are looking for creative content that sticks with the look and feel of our brand. Please see below for some specific content requirements:

·     1 minute or less in duration 

·     Begin and end the video with having the phrase “What if walking could save your life?”

·     Other visuals to consider when developing: feet, shoes, people walking, business atmosphere and/or outdoors.

·     To get a sense for our brand and what we are looking for visit and explorewww.heart.org/start

Submission Details:

·     All submissions must be sent in by Wednesday, March 25th to the following:

o     The American Heart Association

ATTN: Ashley Lach

208 S. LaSalle, Suite 1500

Chicago, IL 60604

·     Videos must in a wmv file on a CD that can play in a computer.

·     Include this form with your name, email, address, school (if applicable) and age.

Winner Will Receive:

o     Recognition at the Chicago Grant Park Start! Heart Walk

o     Letter of recommendation from The American Heart Association

Questions: Please call or email Ashley Lach at t-ashley.lach@heart.org, 312.476.6692 or Katie Green at Katie.Green@heart.org, 312.476.6660

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